Developing an Effective Facebook Marketing Strategy for your MLM Business should become a major focus point in building out your Social Presence. While you need to have Marketing on the mind while spending time on Facebook there are many things you need to think about and be aware of. At the end of the day Social Sites like Facebook are all about building ‘Real’ relationships and if the majority of your focus is playing games or self promoting you will not become a person of Influence and your campaign will be all but fruitless as far as building your Network Marketing business goes. Here are a 7 things to keep in mind as you participate on the world’s Most Active Social Space.

Facebook Marketing 7 Fatal Sins

1. Don’t have a Blank Profile – This goes without saying but whenever I have people try to connect with me and they don’t have a photo I will not add them as contacts. It gives the impression that you are a spammer. Upload a photo and make sure that it is You. Don’t upload a picture or something to do with your company. People want to connect with REAL people. Facebook and other Social Sites are about Relationships and Connections.
2. Don’t fill your profile and Feed with Game Scores/Horoscopes etc.. – Mafia Wars, Farmville, High Score this, high score that… DON’T Do it!! it gives the look and feel of someone who is just here to play… It doesn’t allow your personality to shine through. Instead fill your feed with things that are ALL ABOUT YOU!  Photos, what you did onthe weekend, quotes.. anythign that reflects your personality. Think connections here.
3. Don’t Fill your Profile and Page with ADS! – and even worse don’t post ads on your new friends pages either. it’s called SPAM! I have been guilty of this in the past and believe me it is a BAD BAD Idea..
4. Don’t Hide your Business and your Affiliations – You never want to spam or plaster ads but you also don’t want your business to be hiding or hard to find. Display your business on your profile. Be proud of what you do. People want to know.. so make sure they can find what they are looking for. As you go about sharing and building relationships more and more people will seek out what it is you do and offer. Having said that you still want to keep your information brief and curiosity building. (Don’t give it all away)
5. Don’t get into Political or Religious Debates on your Profile - If you get sucked in to this type of communication you can expect to alienate half of your friends so just best to avoid it all together. The last thing you want to do is ‘turn off’ half of your audience.
6. Don’t forget to Interact with  People – the power of Facebook is reserved for those that learn how to interact with their growing list of friends/acquaintances/contacts and future relationships. If you see something you like don’t be shy hit the “LIKE” button. if you see something you believe your audience would like to see SHARE IT. If you find somethign interesting leave comments and interact as often as you can.
7. Don’t Focus on Quantity – Quality Wins the day – too some Facebook and other social sites (Twitter comes to mind) is just a big numbers game…. I can tell you this..  It DOESN’T MATTER HOW MANY PEOPLE YOU HAVE ON YOUR FRIENDS LIST – what matters is How many people KNOW who you are!! In other words the quality of your contacts, the relationships that you build, the value others see in you etc… these are the things that matter most and the way you impact this statistic is not neglecting number 6. INTERACT and Add Value!! You need to focus on building meaningful connections or your huge friends list is useless.

I hope that this list helps you in your Facebook Marketing. developing your own Facebook Marketing Strategy is key and many of the concepts can be carried over in to any social networking property you choose to work with. Pay close attention to this list because many many people are doing exactly what you see listed here and are paying the ultimate price.

Yours in Success,

Roger Silen